
Zambrero shows its support for artists
Offers food and sponsorship to add to customer experience.
Zambrero partners up with the Affectors to present an exhibit dubbed as 'Common Sense,' a collaborative fair of Australian and international artists, providing them an accessible stage for all forms of creative expression including digital, interactive and traditional art.
Aside from sponsorship support, Zambrero will cater the event using their mobile burrito unit.
"The Common Sense exhibit focuses on the five senses, so the opportunity for artists to interpret the Zambrero sensory experience of taste seemed really exciting and unusual, so we couldn't pass it up. Plus, Affectors has a fantastic reputation, so it was an event we wanted to join," said Karim Messih, Zambrero’s General Manager.
“It’s events like this that articulate the Zambrero essence of curiosity and innovation and allow our customers to experience Zambrero in new, creative—even odd—ways. Right now we have a small presence in Sydney, so these grassroot community events make an impact.”
To be curated by Bec Aitken and Zoe Edema, the exhibit will showcase original work from artists represented by the prolific Drawing Book Studios, covering all form of art, from practices span sculpture to illustration, digital and interactive art, 3D art, embroidery, film, photography and cuisine.
"Art is an inherently creative medium that challenges us just as much as it inspires. It allows us to reach our customers in new ways, making their lives richer in the process," noted Messih.