UK-based Harry Ramsdens and Giraffe World Kitchen to expand in Australia
The Boparan Group's franchise brands to launch in Oz will include Harry Ramsdens, Ed’s Diner, and Giraffe World Kitchen.
The group expressed in a statement that they are actively looking for master franchisees or area developers who have the resources and franchise experience to maximise the business.
Following a series of acquisitions, the brands were brought together early in 2017 and have gone through a re-brand and relaunch. All have been evolved, with new menus and fit-out, as well as new assisted service and quick service options.
Boporan Restaurant Group franchise director Brett Boyers said, “Boparan Restaurant Group is a growing family. We’re a collection of restaurant brands that each carry their own personality, but share a passion for creating contemporary food and drink experiences that make people happy. Since we purchased these exciting brands last year, following a significant research programme, all have gone through a modernisation process and all have been successfully re-branded and relaunched. To enhance our offering, as well as the traditional full service format, we have developed additional formats that include quick service and assisted service models.
“We are delighted with the success of these brands, and as such have decided the time is right to expand further overseas. We are targeting Master Franchisees or Area Developers in Australia, who have the necessary funds and experience behind them to launch these brands and replicate and build on the UK success. Australia is a very exciting growing marketplace with huge potential. Investment levels will vary depending on seating capacity, etc and range from c£280,000 to £1.1 million per unit, plus Master/Area Developer fee, plus local training provision and marketing development costs," he added.
