Pie Face introduces new Managing Director

Kevin Waite to now oversee all aspects of the business across Australia and New Zealand.

Waite has over twelve years of experience in the FMCG sector, serving as Managing Director of the Steers brand, part of the Famous Brands group in South Africa, during which tenure, the brand expanded internationally, and doubled in size and annual turnover.

He immigrated to Australia in 2007 whereafter he took up the position as General Manager on the Ribs and Rumps brand, and until joining Pie Face, as Managing Director of leading franchise Brumbies bakeries, with over 260 stores in Australia and 10 in New Zealand.

“Kevin is a perfect fit to drive the Pie Face brand from where it first started. With extensive experience in retail food service in both South Africa and Australia
and a track record of strong business results, I look forward to working with him to develop our own talent and accelerate the growth of the business domestically," said Pie Face Chief Executive officer, Wayne Homschek.

Waite said he’s excited by the challenges that face the brand. “The retail food
industry in Australia is extremely competitive, as consumers become more savvy about what they are eating, and where it comes from. Pie Face has a unique story to tell and a long list of credentials in award-winning food and coffee, so I look forward to telling these stories and developing the current connection between Pie Face and its customers.”

Adding, “unlike many other brands, Pie Face is built on a superior quality product, which is recognised and sought after by consumers.”