Piccolo Me to open flagship store on Melbourne's Lonsdale Street
The brand is opening its largest and most innovative store in Melbourne.
Situated in Melbourne’s Supreme Court and Legal Precinct, the store is expected to open late 2016.
The design of the Londsale Street store is fun, modern and upbeat, injecting a fun and vibrant atmosphere into such a corporate working environment. The store features the brands iconic Black and Yellow colours, with their quirky catch “Have you been Piccolo’D?"
The store will introduce Piccolo Me's latest concept, the Espressolo Station with the brands signature designer roast but made convenient in a pod like capsule, suitable for all Nepresso Machines.
Charlie Hachem, co-founder of Piccolo Me, said he is “keen to see what our Melbourne customers think of this exciting new concept. We’ve really tried to think about the customer and what they are looking for. It all comes down to convenience and taste, we know our customers want the convenience but also the option to design their coffee to suit their taste”.
Inspiration for this store has been sourced from trends around the globe, with Piccolo Me appointing a designer to “really focus on our making our brand iconic and recognisable. We’ve been able to get this far, but in order to really reach the next stage and open interstate it was important for us to get the design right”.
The Lonsdale Street store will be the brand's first Fully Licensed store.
