Ribs & Burgers shares first glimpse of refreshed branding

An art-led redesign uses a central artwork to guide diners and elevate the brand experience.

Fast-casual chain Ribs & Burgers has announced the reopening of its Perth restaurant with its new refreshed restaurant branding.

Reopening on 2 July 2025, the brand said the new design is an ‘art-centric transformation’ that elevates the brand's design with a unique architectural approach centred around a captivating artwork.

The restaurant was first closed on 8 June 2025.

Ribs & Burgers said the central piece serves as a narrative spine, guiding customers from entry to exit whilst celebrating Australia's rich history, architectural evolution, and renowned meat culture.

The brand partnered with interior design company COOOP for the restaurant revamp.

"We strategically use the artwork as a focal point and navigational anchor to create an immersive processional journey through the dining space. Seating is arranged to frame the artwork, ensuring every customer connects with the brand's story, enhancing discovery, engagement and overall dining experience,” Callie van der Merwe, founder of COOOP said.

Meanwhile, to celebrate the re-opening and unveiling of the stunning new look, Ribs & Burgers will give one hundred lucky dine-in guests on opening day a chance to win free ribs for a year. Ribs & Burgers staff will randomly select winners to receive 24 full racks of their choice of beef, pork, or lamb ribs, redeemable as two full racks per month for 12 consecutive months.

Additional restaurant promotions will also be offered.

The restaurant is located at 140 William St, Shop 24, Perth, Western Australia.