/St. Kilda football club
Red Rooster backs Saints’ AFLW side
It will help the growth of the club's women’s program.
Red Rooster has partnered with St. Kilda Football Club’s AFLW side to boost the latter’s growth for the next three years.
In an announcement, St. Kilda Football Club said Red Rooster’s brand will be displayed on the front of the players’ shorts and through game day activations at St. Kilda AFLW home games.
Red Rooster CEO Clint Ault said the “milestone partnership” will be an exciting venture for their brand.
“Red Rooster is delighted to announce its first partnership in the AFLW, and we’re thrilled to be part of the growth of the Saints’ women’s team with this multi-year sponsorship,” Ault said.
“Both brands have high aspirations for success and our team is really looking forward to working with the Saints to deliver some great fan engagement initiatives along the way,” added Ault.
St. Kilda Football Club Chief Operating Officer Simon Lethlean said the partnership will mark the growth of the club’s women’s program.
“Red Rooster is an iconic brand that many Australians know and love. Red Rooster’s passion for creating community and bringing people together is something that really resonates with us and perfectly aligns with the ethos of our women’s program,” said Lethlean.
“We’re looking forward to growing and developing this partnership in the months and years to come,” he added.
St Kilda AFLW fans may also expect member-exclusive Red Rooster offers in the coming weeks and some exciting activations throughout the Season.
