News
COMMUNITY | Staff Reporter, Australia
view(s)

The Cheesecake Shop shows support for Aussie farmers by serving hand-sliced strawberries

The move is in response to a recent needle scare.

The Cheesecake Shop has announced that they will be hand-slicing the strawberries to assure customers that it’s safe to eat.

In addition, their franchisees are encouraged add more strawberries to its offerings. The bakery chain added that they have updated decorating procedures as well.

Earlier this month, there have been reports of sewing needles being discovered inside strawberries which has affected much of its farmers.

“We want to support our Aussie farmers and show we won’t be intimidated by these malicious saboteurs. We are also encouraging our franchisees to be extra generous with strawberries on our cakes,” Ken Roseberry, managing director of The Cheesecake Shop, said.
 

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.