COMMUNITY | Staff Reporter, Australia

7-Eleven launches free coffee scheme in a bid to reduce landfill

The initiative will run until 2 September.

7-Eleven has launched a free coffee scheme, aiming to encourage the reduction of single use cups.

From 6 August to 2 September, customers with a 7-Eleven rCup or a reusable coffee cup can go to the chains’ stores to avail of its coffee for free.

 “At 7-Eleven, we’re proud of our efforts to date in revolutionising the recycling of single use paper cups in Australia, but a great alternative to single use cups is bringing your own reusable cup. Less than 1% of 7-Eleven coffee customers are currently bringing reusable cups, and we’d like that number to increase,” 7-Eleven Australia chief executive Angus McKay said in an announcement.

Last year saw 7-Eleven partnering with Simply Cups, launching a recycling initiative aiming to obtain 70 million takeaway cups from landfill. Over the past year, more than 1.6 million cups were collected through 7-Eleven recycling units.

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