7-Eleven launches free coffee scheme in a bid to reduce landfill
The initiative will run until 2 September.
7-Eleven has launched a free coffee scheme, aiming to encourage the reduction of single use cups.
From 6 August to 2 September, customers with a 7-Eleven rCup or a reusable coffee cup can go to the chains’ stores to avail of its coffee for free.
“At 7-Eleven, we’re proud of our efforts to date in revolutionising the recycling of single use paper cups in Australia, but a great alternative to single use cups is bringing your own reusable cup. Less than 1% of 7-Eleven coffee customers are currently bringing reusable cups, and we’d like that number to increase,” 7-Eleven Australia chief executive Angus McKay said in an announcement.
Last year saw 7-Eleven partnering with Simply Cups, launching a recycling initiative aiming to obtain 70 million takeaway cups from landfill. Over the past year, more than 1.6 million cups were collected through 7-Eleven recycling units.
