Tag the order: Here’s how StickyPOS® reduces order error rate by over 50%
It is no secret that customers of quick service restaurants (QSRs) expect speed and accuracy regardless of how they place their orders — whether in-store, app pick-up, drive-thru and delivery. A delayed or incorrect order could mean nasty rants on social media and online review. In fact, research has highlighted that an unhappy customer may tell up to 16 people about their unsatisfactory experience, which does not bode well for any QSR brand.
While these are scenarios that a QSR would want to avoid, the reality is that order accuracy and speed of service are two of the biggest challenges facing the industry.
This is where StickyPOS® comes in, with a commitment to help QSRs reduce order error rates by as much as 50+% and improve speed of service through its unique, patented labels.
“The challenge QSRs are facing is now receiving an ever-increasing number of orders in peak times across multiple channels that their kitchens were never set up to handle. This is resulting in a higher error rate, often more than 10%, in order fulfilment which is leading to reduced customer satisfaction,” says Michael Sfetkidis, managing director of CP Label Solutions, the licensee of StickyPOS® across Asia-Pacific.
What’s in a label?
Typically, QSR kitchen staff fulfill the order based on what is on the kitchen display screen or via a traditional paper docket. No matter how simple the process may seem, it is prone to order fulfilment errors. StickyPOS® dramatically decreases these errors by the order being stuck to the wrapper, cup, bag or box making the process faster and more accurate.
StickyPOS® is a patented, linerless direct thermal label that can stick on various surfaces during the preparation and order fulfilment process. A StickyPOS® label provides all the pertinent information for the employees to quickly and accurately fill the bags and double check the orders. Employees no longer need to rely on the monitors — or squint at the screen — to get the right food to the right bag.
In addition, StickyPOS® can be used to show all items in a consolidated order particularly for drive thru and home delivery.
“No more guessing, no more mistakes, and no more blaming co-workers for inaccuracies in orders. There’s nothing faster, easier, and more accurate than filling an order from a tag. The implementation of StickyPOS® in large and smaller QSRs, both in Australia and overseas, has resulted in an average of more than 50% reduction in order fulfilment errors,” says Sfetkidis.
Using StickyPOS® eliminates the need for staples, sticky tape, or writing on cups and packages. After all, labels are quicker, cleaner and safer than staples, and more accurate than handwriting.
StickyPOS® labels also help customers since they can easily check the tag on the wrapper/cup/box or bag to confirm they have the correct order. This saves them from having to unwrap individually bagged items just to ensure they’re getting exactly what they ordered.
Another thing that makes a StickyPOS® label unique is that it is self-cleaning and glides out of the printer with essentially no time-consuming mishaps.
“We call it patented engineering. StickyPOS® is the only self-cleaning label solution that ensures no residue is left behind fouling the printhead and even removes existing residue in the printer left from inferior label products. The result is cleaner, faster working printheads and maximum printer up-times,” Sfetkidis explains.
QSRs can also customise the information on the label with names, car registration, or car type, and even opt to include a nice message.
Earning plus points for Mother Earth, liner-free StickyPOS® labels also produce zero liner waste and does not use BPA, an industrial chemical typically used in thermal paper coatings for its stability and heat resistance. StickyPOS® labels is also repositionable to the widest variety of surfaces and packages available — hot or cold, large or small.
With its proven effectiveness in increasing accuracy and speed in order fulfilment, StickyPOS® labels are now being used in several leading QSR’s globally.
“Historically, revenues by major QSRs in Australia have been around 30% in-store and 70% drive-thru. However, in the last 12 to 18 months there has been rapid growth in pick-up and home delivery. StickyPOS® delivers significant benefits, through faster and accurate fulfilment of orders and delivery, for these two ordering channels,” concludes Sfetkidis.