DOM Pizza Checker boosted product quality scores by more than 15%, Domino's says
ANZ customers can now view a real-time image of their pizza on the cut bench via the Live Pizza Tracker page.
Domino’s DOM Pizza Checker has scanned more than 13 million pizzas, boosting product quality scores by more than 15% as rated by customers since its national roll out in May, the company announced.
Starting 15 July, customers across Australia and New Zealand will be able to view a real-time image of their pizza on the cut bench via the Live Pizza Tracker page and will be notified whether it has passed a quality test or is being remade.
The DOM Pizza Checker is a smart scanner than sits above a Domino’s cut bench and uses advanced machine learning, artificial intelligence and sensor technology to assess whether a pizza meets the chain’s standards, based on pizza type, correct toppings and even distribution.
“There is currently no quick service restaurant in the world that can assure customers their order has passed a quality test and send them an actual image of the meal they will receive,” Domino’s Australia and New Zealand CEO Nick Knight said. “When we first announced the concept, people questioned whether the technology would work. One month since our national launch and we’re really pleased with the results.”
Domino’s says the stores with the highest average product quality scores across Australia since the launch of DOM Pizza Checker are Tura Beach (NSW), Northam (WA), Chinchilla (QLD), Renmark (SA), Sorell (TAS), Wyalla (QLD), Armidale East (NSW), Drouin (VIC), Kalamunda (WA) and Echuca (VIC).
Photo credit: Domino’s/Screengrab from DOM Pizza Check explainer
