In Focus
TECHNOLOGY | Staff Reporter, Australia

Find out about Red Rooster's new Reggie shopfront concept

QSR Media sat down with Red Rooster CEO Chris Green, and General Manager Operations and Delivery Nathan Kelk to talk about the brand's newest concept store, its home delivery service, and how the brand keeps on top of competition.

Red Rooster offers roast chicken from a 100% Aussie owned and operated brand.  The chicken is served with no artificial colours or flavours, no added hormone and no added MSG.

QSR Media: What's new at Red Rooster?

Chris Green: Our first Reggie shopfront concept store in Goulburn, NSW is going really really well- we cant wait for the next three to open in coming months!

This week we have a new Delivery app being launched – taking our very successful home delivery concept to a whole new exciting level. This is big for our brand.

Nathan Kelk: At Red Rooster, we have recently launched our new Texas Roll and Wrap. These rolls and wraps are delicious and form part of our well received Crafted range.

We have also welcomed our first “Reggie” concept restaurant in Goulburn to great results. This concept is a shopfront with convenience of Pick up and Delivery. We are looking forward to open more restaurants in metro and regional areas soon.

QSR Media: What can you say about the trends in home delivery today? 

Chris Green: Consumers are time poor and screaming for anything that can make their life easier- our brand is all about its customers so this is one of our top considerations.

No matter what, convenience is king – anywhere, anytime anyplace.

Nathan Kelk: We are seeing that customers are enjoying the convenience of delivery. We have noticed that customers enjoy ordering from their mobile and online and joining our Loyalty program to get rewarded.

QSR Media: What can you say about the role of digital ordering in foodservice?

Chris Green: The role of digital ordering is absolutely huge – customers spend an enormous amount of time on their screens and they are demanding you are there with them.

Digital allows the customer to order at their own pace, and this is great because they welcome and expect the flexibility to customise the whole experience to their needs.

Nathan Kelk: Digital ordering plays a massive role in our online infrastructure and our future. The plans in this area is to make it easier for customers and to stay on top of new and innovative ways of ordering as well

QSR Media: How does Red Rooster stay ahead of the competition?

Chris Green: It’s simple. We play to our strengths, we do not try and be something we are not.

Nathan Kelk: Over the last couple of years, Red Rooster has been building our plans from our team members, managers, franchisees, our supply partners and our Support Centre. We often get ideas from our open environment which means everyone has a voice to the future. This helps the team develop the plans we execute.

QSR Media: What are the current challenges the brand is facing? 

Chris Green: You need to stay true and loyal to your current customers but at the same time evolve in a way that attracts new customers.

It’s an ultra competitive industry with big strong competitors and lots of new entrants.

Nathan Kelk: Every business faces challenges, however our plan to overcome this is also our key to success. The big challenge as we build our Reggie concept even further, is to find strong real estate in built up metropolitan areas that suit our needs. We are currently working with both internal and external partners to secure the best premises for our restaurants.

QSR Media: Any big plans for the year?

Chris Green: We will be launching out Online Catering site very soon and there will be lots of enhancements for our online ordering site.

Nathan Kelk: We have some exciting news coming in a couple of key areas including marketing, technology and convenience. A major part of the plans are Reggie and Delivery – we want to serve as many Australians as possible.

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