Delicious pizza trumps cheap deals
Survey found consumers prefer quality over quantity when it comes to their pizza.
Consumer research and ratings company Canstar Blue has surveyed almost 2,000 Aussies who have ordered takeaway pizza in the last three months to find out about their pizza eating habits.
When it came to drivers of customer satisfaction, 'Taste of Pizza' topped the list and is followed by 'Value for Money.'
“Everyone wants to get a great deal, but for most consumers it’s the taste of pizza that keeps them coming back for more,” said Head of Canstar Blue, Megan Doyle. “If a particular chain isn’t tickling our tastebuds, we don’t mind taking our cash elsewhere."
In addition, Aussies are increasing favouring premium pizza options, the survey found. Almost three out of five (58%) adults prefer to buy from the gourmet range of offerings – up from 52% in 2014. However bargains are still strong with consumers, with just 11% spending $50 or more on their orders.
“Consumers are demanding more adventurous options, so the pizza chains need to regularly refresh their menus to keep us interested – whether it’s the toppings on offer, or what they stuff in their crust!” said Doyle. “Taste is king, but no one wants to eat the same pizza every time!
“As consumers, we like to try something new and tell our friends about it. The pizza chains that deliver the big ideas are the most likely to attract our attention and get us talking, but if those latest creations don’t hit the right notes, it could be for all the wrong reasons. There is a fine line between genius and madness!”
HOW AUSSIES EAT THEIR PIZZA
The survey revealed some interesting variations in the pizza-eating habits across the states. Respondents in Queensland (31%) had the biggest appetite for cheap deals and were most likely to order their pizza online (47%). Those in Victoria (25%) were least likely to order online.
South Australians (37%) were the hungriest for quantity over quality from their order, the most likely to eat a whole large pizza on their own (50%) and the least image conscious after enjoying their feast (26%).
West Australians (57%) were the most loyal to their favourite pizza chain and most likely to have a mobile app for ordering (27%), while those in New South Wales were most tempted by additional extras (40%), the most likely to order low-fat pizzas (17%) and the biggest fans of gourmet options (64%).
To read the complete survey results by Canstar Blue, download below:
