Which fast food brands have the best loyalty programme?

Top loyalty apps are simple, personalised, and deliver value.

McDonald’s MyMacca’s Rewards is the best loyalty programme in the quick-service restaurant industry for most Australians, according to the For Love or Money 2025 report published by consultancy firm The Point of Loyalty.

The report analysed 76 loyalty programmes in Australia and scored them out of 100, with MyMacca’s app scoring a 75.5, earning the top spot for QSR brands.

Baker’s Delight’s Dough Getters and Subway MyWay tied at 74.2. Starbucks Rewards scored a total of 74, whilst Nando’s Peri Perks got a 71.5.

Boost’s Vibe Club (70.4), Grill’d Relish Membership Programme (69.4), Guzman y Gomez GOMEX Rewards, and Red Rooster’s Red Loyalty (68.8) round out the rest of the QSRs on the list.

The For Love or Money 2025 research is the 13th Australian edition of the annual research study. It was commissioned by The Point of Loyalty and conducted independently by First Point Research and Consulting in the first quarter of 2025 through a national online panel of 1,010 Australian consumers of men and women aged 18+ who are members of at least one loyalty program.

The rewards programme was weighed against three variables, namely how simple, personal, and valuable the programme is for surveyed participants.

Meanwhile, the report also revealed that on average, most Australians have signed up for 10 rewards programmes.

The report also revealed that 41% of loyalty rewards members are loyal to both the brand and its loyalty program.

Members of loyalty programmes also take note of improvements in their loyalty programs. Almost three in four believe loyalty programs have improved in recent years, up from 51% in 2017.

More than one in two are comfortable sharing their information with loyalty programmes. The top benefits most loyalty members want is Money (70%), Recognition (33%), Time (31%), Joy (30%, and Relevance (30%).

Flybuys is the most popular programme in Australia, followed by Woolworths Everyday Rewards and Amazon Prime. Everyday Extra from Everyday Rewards and Coles Plus round out the top five.