The brand wants to find out more on how Aussies are enjoying the spread.
Soul Origin announced it will be offering a free slice of Vegemite toast with every coffee purchase across all their stores today.
“We are keen to find out more about the many different ways our customers like to enjoy this celebrated Australian product,” Soul Origin CEO Chris Mavris said.
The chain made the announcement in response to an online customer review about the amount of Vegemite on morning toast that had gone viral on social media.
“There’s nothing more Australian than Vegemite on toast but it’s no secret that everyone has their own personal way of enjoying this national delicacy,” Mavris added.
Soul Origin currently has over 100 stores nationwide.
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