News
PROMOTIONS | Staff Reporter, Australia
view(s)

How Soul Origin responded to the Vegemite toast debate

The brand wants to find out more on how Aussies are enjoying the spread.

Soul Origin announced it will be offering a free slice of Vegemite toast with every coffee purchase across all their stores today.

“We are keen to find out more about the many different ways our customers like to enjoy this celebrated Australian product,” Soul Origin CEO Chris Mavris said.

The chain made the announcement in response to an online customer review about the amount of Vegemite on morning toast that had gone viral on social media.

“There’s nothing more Australian than Vegemite on toast but it’s no secret that everyone has their own personal way of enjoying this national delicacy,” Mavris added.

Soul Origin currently has over 100 stores nationwide.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.