PROMOTIONS | Staff Reporter, Australia

Domino's entices app downloads with free pizza

More than 70% of its customers order online, the pizza firm revealed.

Domino’s announced it is giving away free pizzas to customers who download their app, as it experiences a continued boom in online orders.

“Now, more than 70 per cent of our customers order online and that number is only
continuing to grow,” Domino’s ANZ chief marketing officer Allan Collins said in a media release.

The pizza firm, one of the first quick service restaurants in Australia to introduce online ordering, introduced a Call on Arrival service last month that features an automated voice call that is triggered within 600 metres of a customer’s address.

The free pizza giveaway is available for those who download the Domino’s app from 12 October until 1 November.

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