Boost Juice jets off to Russia
It’s their 77th international store.
Boost Juice continues to further the brand’s growth and expansion in the international arena with the opening of their new store in Russia.
Located in the Galeria Shopping Centre, St Petersburg, the 20sq meter kiosk stands as the brand’s flagship store in the country.
Since the concept of ‘smoothies’ is something new to the Russians, the Boost team has been providing product samples and using their signature Boost cup smoothie mascot named Barry to attract customers and let them get to know the brand better.
The franchise team, composed of Jan Lankenau, Manuel Haefele, Andreas Bitzi, Alexander Kurz, and Florian Gorzny, has been running the store for three weeks, and have so far reported that the store has been reflecting a 15 per cent increases week-on-week and a 50 per cent increase during the weekends.
In addition, five more stores are set to open in Russia within the first two years, as part of the master franchise agreement.
Scott Meneilly, CEO of Boost Juice, shared, “The Boost concept provides our partners a unique advantage. Our distinctive approach, beliefs and endurance are our critical factors for success.
“Russians are a consumer-driven population, where there is a deep appreciation of international brands entering their market, and they are very supportive of new concept.”
The brand is aiming to reach 100 international stores by the end of 2013.
