NEW CONCEPTS | Staff Reporter, Australia

Hog's Australia moves into the mobile market with Hog's Express

Hog’s Australia’s Steakhouse announced its move into the mobile food industry.

Now in its 28th year of operating bricks-and-mortar restaurants, Hog’s will be taking to the road with food trucks, and popping up in shopping and service centres around the country.

CEO Ross Worth announced the new initiative today to a packed delegation of Hog’s franchisees, head office staff, and suppliers at the restaurant group’s 23rd annual conference in Fiji.

Worth said the time was right to diversify the brand with a mobile offering as consumers are increasingly looking for quick, accessible and inexpensive options, and recent successful trials of Hog’s Express has given the rollout further momentum.

“We’ve quietly trialled our food truck at several events in WA over the past few months, from local sporting fixtures to the Adele concert at Domain Stadium where we served more than 500 people in under three hours, and it was clear to us that Australia wants the option to grab a Hog’s fix on the go," Worth said.

“Food trucks also give us an opportunity to have closer interaction with customers, and offer our franchisees the ability to really connect with their local community if they choose.”

In addition to food trucks, Hog’s is also looking at options to have Hog’s Express in shopping and service centres.

Worth said that Hog’s is experimenting with its first drive-thru restaurant in Maitland NSW that will allow busy customers to grab their favourite Hog’s speciality from the takeaway menu on the run, and is also considering delivery options.

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