Eagle Boys launches the Butcher’s Block

The pizza maker introduced its latest premium pizza in response to market research into Australian preferences.

According to Eagle Boys, demand for choice-cut meat drove them to launch the Butcher’s Block, a combination of chorizo, tender steak strips, double pepperoni, bacon rashers and ham, hollandaise sauce and parsley. Ingredients for the Butcher’s Block are supplied by livestock producers in Australia.

“There is no doubt Australian palates continue to crave meat and Eagle Boys has taken this to the next level with the right mix of fresh, premium, locally grown ingredients,” said Eagle Boys CEO Todd Clayton.

“This premium product will bring a touch of MasterChef into households across Australia, without the pressure test. And with football finals just around the corner, we think the Butcher’s Block will strike a chord with fans around the country looking for a treat to enjoy while watching the game,” he added.

The Butcher's Block is available starting this month for a limited time only.

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