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MENU INNOVATIONS | Staff Reporter, Australia
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San Churro launches gold chocolate menu

The chocolateria will give away a year’s worth of chocolate to a member of their customer rewards programme.

San Churro, the first retailer to launch a range of ruby chocolate nationwide, announced the launch of its new menu featuring gold chocolate.

Gold chocolate is described by the chocolateria as having a caramel hue, burnt caramel chocolate taste, and complemented with notes of toffee, butter, cream and salt.

As part of the menu launch, San Churro will offer twists on signature favourites, including Gold Chocolate Churros, a Golden Gatsby Hot Chocolate, the Gold Digger Ice Cream Churro Bowl, Treasure Trove Churros Snack Pack and the Midas Touch Premium Shake.

“Gold chocolate is at the forefront of dessert trends – we’re excited to bring it into our familia and launch a dedicated menu nationwide,” San Churro CEO Giro Maurici said. “To mark the launch, we’ve created just one Gold Card, handcrafted with pure gold. It will present one special chocoholic with the key to the ultimate dessert gold mine.”

Customers can join the Gold Card competition by purchasing any gold chocolate product at San Churro as a customer rewards member by scanning their loyalty club app or card. The competition runs from 30 July to 15 September 2019.

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