The Vietnamese chain’s Meal Boxes feature QR codes that take customers to a range of cooking demonstration videos.
Roll’d is looking to gain ground on the growing at-home market with its new range of ready-made kits.
Customers can choose from four different boxes, which feature QR codes that will point to a range of cooking demonstration videos, available in multiple languages.
The videos will show a step-by-step guide on how to make and assemble the humble Vietnamese soups from home.
The meal boxes and respective tutorials are available from all 80-plus Roll’d stores across Australia and via contactless delivery starting 7 September. (Also read: Roll'd weathers the pandemic by working towards a delivery-driven future)
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