, Australia

McDonald's veggie burger now a permanent menu addition

Whilst having no meat ingredients included, the new item, however, is not strictly a vegetarian burger due to its cooking procedure.

McDonald’s announced the nationwide launch of its vegetable-based burger, making it a permanent addition to its menu.

The McVeggie Burger features a crunchy patty made with potatoes, peas, corn, carrot and onion, along with cheese, lettuce, herbs and spices, mayonnaise, pickles, all on a sesame seed bun.

Whilst having no meat ingredients included, the new item, however, is not strictly a vegetarian burger due to its cooking procedure.

McDonald’s first introduced the veggie burger in May 2019 on a trial basis in the chain’s South Australia stores.
 

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Chatime bets on coffee to attract older Millennials
Coffee was Australia's most consumed beverage in 2024, with six of 10 Aussies drinking it.
San San solves sandwich problem
The creative sandwich bar is as much about the experience as it is about the food.
How should QSRs rethink their loyalty programmes?
Euromonitor identified three key ideas to explore new ways to strengthen customer loyalty.