Ferguson Plarre Bakehouses widens flexitarian reach with plant-based meat pie, sausage roll
More Aussies are getting curious about plant-based diets, their CEO says.
Ferguson Plarre Bakehouses has added a plant-based, vegan-friendly meat pie and sausage roll to their offering in a bid to reach a growing flexitarian market in the country.
“These days, people are trying to eat less meat but they still want to enjoy pies and sausage rolls. We’re excited to answer the call of the wild for more plant-based options – especially two Aussie family favourites,” said chief executive Steve Plarre, who recently switched to a plant-based diet.
“Whether it’s for health, the planet, the animals, or just wanting to cut back on a meat-heavy diet, Australians are getting curious about plant-based products," he added.
The new items, available in all their 70-plus stores, arrived after 14 months of baking experiments and product testing.
Euromonitor International previously said Australia has become the world's third fastest-growing market for vegan food, predicting that it'll be worth $6 billion by 2030.
