Domino's rolls out all natural sugar free soft drink range in New South Wales
Domino’s and Australian start-up Nexba launched a range of all natural soft drinks.
The companies today launched Next Gen, a sugar free soft drink range for consumers, initially available in New South Wales. The launch of the Next Gen sugar-free range is the largest by an Australian QSR and is free from preservatives, artificial colours and artificial flavours.
Domino’s Australia/New Zealand CEO Nick Knight said customers have been calling out for healthier alternatives for some time now.
“We know our customers want choice; they want to consume items that are better for them, which is why we launched the Next Gen range because they contain zero sugar and nothing artificial,” said Knight.
“There is an appetite for product choice like this; in testing, Next Gen sold on par with our existing soft drink range, so we are very excited to launch this in our New South Wales market. It has been our dream for the past two years to make our entire menu preservative free and we are so close to completing this as 96% of our menu now has no artificial colours, flavours and preservatives and the launch of Next Gen is the next step in this process."
“Each Next Gen drink contains less than 11 calories; not only does it have no sugar but it contains natural sweeteners which make it taste great!”
The new product will be available in almost 200 New South Wales Domino’s stores from April 3 and is available in both cola and lemon flavours in a 375ml can, with larger sizes to be launched shortly.
Nexba was recently awarded the 2017 Product of the Year in the Beverage category, which was decided by thousands of Australian shoppers participating in a survey from leading global research firm Nielsen.
Nexba’s Co-Founder Troy Douglas said that the partnership with Domino’s was very exciting for the start-up.
“We have been in talks with Domino’s for some time now about developing a range of products that are better for their customers,” said Douglas.
“Crafted by Nexba, Next Gen is delicious, has zero sugar and is naturally sweet so we know Domino’s customers are going to love it. Domino’s customers in almost 200 stores throughout New South Wales can purchase Next Gen from today."
