Crust Gourmet Pizza Bar launches vegan pizza
The brand unveiled its first official vegan pizza, the Herb Crusted Al Funghi.
General Manager Renee North said the new option is a direct response to both customer requests and market trends.
“Recent research from Euromonitor revealed that Australia is the third fastest growing vegan market in the world after the United Arab Emirates and China, and according to Google Trends, Australians google the word vegan more than any other country in the world,” she said.
“Additionally there are more than 2.3 million Facebook users in Australia with registered vegan interests. It makes complete sense for us to capitalise on this trend and in true Crust style, to do it well, offering our customers a gourmet pizza made from quality ingredients that is truly vegan, without compromising on taste.”
Containing no meat or animal products and no dairy or egg products, the Herb Crusted Al Funghi features a gourmet wild mushroom medley topped with a thyme and rosemary crumb mix on a vegan béchamel base, garnished with truffle oil and fresh shallots. A final sprinkle of BioCheese - a dairy-free alternative to mozzarella, made from coconut oil - is added.
MyLife, the manufacturers of BioCheese, said plant-based living is becoming mainstream and MyLife is the first to market with a product that is not only free from dairy, soy and gluten but also all the nasty ingredients that similar products on the market contain.
“We are thrilled to be a part of this journey and this moment is a huge validation for the public, vegans, people that have allergies or lactose intolerance, and people that do it for sustainability and faith-based reasons,” the spokesperson for Mylife said.
North said the new vegan pizza positions the brand as a deliciously diplomatic dinner destination, catering to mixed meat-eating and vegan groups.
“Our menu is not only modern and fresh, it’s also extremely accommodating,” she said. “Our pizza shops are unique destinations that offer everyone a quality, gourmet pizza, regardless of their dietary requirements.”
“We also have gluten free and vegetarian options, and we’re happy to make modifications to toppings and add the BioCheese alternative to any of our pizzas.”
All Crust stores in Australia are offering the Herb Crusted Al Funghi and the BioCheese customisation alternative as a permanent menu item.
