It is also planning to run more innovative brand activation and campaigns throughout 2018.
Guests visiting The Coffee Emporium can enjoy Hot Cross Bun alongside the brand's latest beverage creation, the new Hot Cross Bun Latte and Frappe - now available for a limited time.
The Coffee Emporium’s head of marketing Tania Minchella said, “We are leveraging on the popularity of the Hot Cross Bun to bring an exciting and innovative product to our coffeehouses for a limited time only!”
The Coffee Emporium group general manager Daniel Isaac said, “We are continuously looking at ways of innovating our beverage offering throughout the year. We think our guests are going to love our latest flavour combination.”
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