, Australia

McDonald’s Chief of Marketing opens up

Talks about tactical marketing, long-term benefits and competition.

In a video interview published by Mumbrella from an interviw with AANA's Marketing Dividends, McDonald’s chief marketer Mark Lollback has admitted the company has failed to make even its most loyal customers feel wanted and revealed it is turning to technology in a “massive way” to address the issue.

Click here to watch the full interview with Lollback at Mumbrella

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