MARKETING | Staff Reporter, Australia

Chatime shake things up with new marketing campaign

The iced tea chain launched a new social media driven campaign.

The campaign, created by The Sphere Agency, features a series of videos that hero the fact that you can enjoy your Chatime any way you like, thanks to the large variety of flavours and mix-in options available. Each video features a character enjoying their Chatime in their own unique way.

Speaking about the campaign, Chatime General Manager, Carlos Antonius, said, “Our philosophy is built around the idea of shaking tea up. Everything we do is with an adventurous spirit – these videos speak to that sense of fun and daring. After all, Chatime is not your average iced tea.”

Michael Abdel, Founder and Executive Creative Director of The Sphere Agency, said: “The great thing about working with Chatime is they truly understand their audience and aren’t afraid to embrace their audience’s love for things that are a little bit different.”


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