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MARKETING | Staff Reporter, Australia

The Franchise Show confirms return in 2017

The franchising television show is back with an extended season for 2017.

The Franchise Show, hosted by Money Magazine Editor Effie Zahos, features tips and advice for those interested in franchising, telling the stories of real life franchisees. Produced by Brisbane-based crew Content 24-7, the show reached an estimated 800,000 viewers in its first seven episode season in 2016.

Executive Producer Paul Whitney said the program is going to be back bigger than ever in 2017.

"Our initial seven episode season completely exceeded our expectations, putting the spotlight on hard working small business owners and giving the Australian public a true insight into franchising," said Whitney.

"One franchise business received an incredible 75 enquiries in the week following the episode they featured in."

The program's content will be used by Griffith University's Asia Pacific Centre for Franchising Excellence as an educational resource for their many franchise focused business courses.

"The program has obviously connected with the public who may not know anything about franchising and are seeing real, honest stories and learning from expert insights," he said.

"Having the content endorsed by Griffith University is probably the biggest compliment we could receive."

Griffith University's Director of the Franchising Centre, Lorelle Frazer, said the program was "incredibly powerful in allowing franchisees to share their real-life experiences about operating their franchises."

"Many of the franchisees who appeared on the show stressed that it was important to do their 'research' before investing in a franchise, and I hope the program has assisted other prospective franchisees in their search for the right franchise," she said.

The program's second season will delve into topics including financing your small business and taking a concept from business to franchise.

Franchise partners from well known franchise brands including Gloria Jean's Coffees, Brumby's Bakery, Crust Gourmet Pizza and Battery World have already been confirmed, although Whitney said he was still on the hunt for feature stories for the season.

"We're excited to have the opportunity to tell even more stories from Australia's diverse franchising sector, so we'd love to hear from anyone in the industry with insights to share," he said.

The Franchise Show will be back on air from Sunday 12 February on Channel Seven, following Koshie's Business Builders.  

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