FoodCo expands into hospitals and airports
It’s testing new store formats that will set the tone for expansion.
FoodCo, the company behind Muffin Break and Jamaica Blue, is pursuing its future presence in nontraditional locations such as hospitals, trains and metro stations, and airports to better reach customers.
“We’re showing up in more places than ever before,” CEO Richard Goodman told QSR Media. “Some expected, some surprisingly new.”
The coffee and baked goods chain based in Australia is testing and rolling out new store formats to meet diverse customer needs.
“We’ve committed to creating flexible, scalable store experiences,” Goodman said in an emailed reply to questions. “Recent trials of new formats have shown promising traction and set the tone for future expansion.”
The CEO cited changing consumer behaviour, with customers seeking novelty and indulgence whilst expecting fair pricing.
“We are definitely having to work harder than ever on marketing, new product development, and promotions to drive customers into the store,” he said. “If we sit idly, we go backwards.”
In response, FoodCo is focusing on quarterly menu launches. Muffin Break’s “winter warmer” lineup includes Turkish melts and three premium muffins featuring the popular Pistachio muffin.
Jamaica Blue recently ended a limited mushroom menu and will launch its new Turkish-inspired Feast from the Bazaar range on 13 August.
“We’ve remained firmly committed to what matters most: quality, newness, and value,” Goodman said. “That means doubling down on product excellence whilst introducing new experiences that resonate.”
Despite rising coffee prices across the supply chain, Goodman said customer demand remains steady for now.
“We haven’t seen a significant impact on consumer spending,” he said. “However, this is predicated on consistent delivery of quality in every cup. We are continuing to invest in our baristas, equipping them with advanced training, equipment, and support.”
FoodCo’s franchise partners play a crucial role in its business model, said Goodman, who will speak at the QSR Media Conference & Awards 2025 powered by Red Bull on 13 October in Sydney.
“Our team has delivered meaningful cost savings to our franchise partners, strengthening our network and reaffirming our commitment to shared success,” he said.
Franchisee satisfaction and profitability are key priorities in FoodCo’s five-year plan, along with store format diversification, brand design upgrades, and increased visibility in new locations, he added.
