Weekly Global News Wrap: Burger King’s celebrity meals campaign; Chipotle rethinks relationships with digital influencers; Taco Bell’s hot sauce packet recycling programme
Here is a summary of the most interesting news stories of the week from around the world.
Burger King is launching a celebrity-filled “Keep It Real Meals” campaign in the U.S. as part of its commitment to permanently cut more than 120 non-essential artificial ingredients from its food menu. As Ad Age reported, the campaign includes three ads that feature the celebrities participating in a face-off between their celebrity personas and their real selves. Read more here.
Taco Bell is rolling out a U.S.-wide pilot program for customers to send used sauce packets back through the mail. As CNN reported, the program, which was initially announced as a trial in April, was created with recycling company TerraCycle. Read more here.
Chipotle is tapping social media influencers with the launch of their first-ever “Creator Class”, Nation’s Restaurant News reported. The company plans to host up to three virtual brainstorming sessions per year with the group to share concepts, ideas and strategies. Participants will also be compensated. Read more here.
Dutch Bros Coffee has set terms for its initial public offering, targeting a valuation of more than US$3.3 billion., Restaurant Dive reported. The coffee chain aims to raise more than US$421 million in its IPO and will offer 21.1 million shares priced at $18 to $20 each. Read more here.
DoorDash, Grubhub and Uber Eats are suing New York City over its law permanently capping the amount of commissions the apps can charge restaurants to use their services, Fox Business has reported. The three largest food-delivery companies filed the suit in federal court, arguing that the fee cap is harmful and constitutes government overreach. Read more here.