Macca’s global sales dip
The international food chain announced that global comparable sales decreased 0.6% in April, despite having “strong results” from Australia and other markets.
"Earlier this week, we announced the initial steps in McDonald's business turnaround plan," Steve Easterbrook, President and Chief Executive Officer, said.
"We are moving quickly to deliver a better experience to our customers and to realize our vision to become a modern, progressive burger company. While our current performance reflects the significant work ahead, I am confident that we've taken the first critical steps toward positioning the company for long-term profitable growth."
U.S. comparable sales decreased 2.3% in April in the face of ongoing competitive activity and negative customer traffic.
Only Europe's comparable sales rose 1.0% in April, as solid results in the U.K. and Germany were partly offset by negative performance in France and Russia.
In Asia Pacific, Middle East and Africa region, comparable sales declined 3.8% in April due to continued challenges in Japan partly offset by strong results in Australia and other markets.
Systemwide sales for the month decreased 8.8%, or increased 1.5% in constant currencies.
