RFG Hearts Kids for Valentine’s Fundraiser
Food group raising funds for Heartkids charity.
Retail Food Group (RFG), the owners of the Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s cafe, Esquires, The Coffee Guy, Pizza Capers and Crust Gourmet Pizzas franchises has announced group wide plans to raise money for HeartKids, a charity which provides ongoing support for children born with heart defects, and their families.
The social media campaign encourages fans of their chains to create and share memes via the Sweetheart’s Meme Generator RFG have created. For every person a meme is sent to, 20 cents will be donated to the charity.
RFG Marketing and Innovation Manager Sheridan Burke says she hopes to have one million messages sent via the RFG Meme Generator during February, resulting in a donation of $200,000.
But this isn’t the first time RFG have raised money for HeartKids. As Burke explains “Over the past few years with the help of over 1300 generous Franchisees across our network, RFG has donated in excess of one million dollars to HeartKids”.
The Meme Generator can be found at rfgsweethearts.com.au until the end of the month. We wish them well with their efforts.
