
Michel’s Patisserie bags Coffee Shop of the Year Award
The win was part of the inaugural Roy Morgan Research Customer Satisfaction Awards.
An independent customer satisfaction survey found that Michel’s was the highest rated coffee shop in Australia.
Michel’s Patisserie Marketing Manager Pia Harrison said, “Our team of talented baristas and our full-bodied and flavoursome blend hold the key to delivering a great brew and happy customers.”
She explained that all of Michel’s baristas go through rigorous written and practical training through a national barista course before they can make coffee in store. “We also roast all of our coffee in our own dedicated facility to ensure consistency in every cup,” said Harrison.
Michel’s Patisserie has more than 330 stores operating across Australia and employs about 3,100 staff each year.