
KFC backs 16 cricket clubs for summer 2010/2011
The fast food chain is continuing its cricket sponsorship and giving cricket clubs the chance to take some much needed funds back to their clubhouse.
KFC is challenging clubs from all over Australia to compete for cash mid-innings during the KFC Big Bash. To be in with a chance, keen clubs can head to KFC.com.au and explain in 25 words or less why their club is the best in Australia.
During mid-innings, the chosen clubs will have to work as a team to catch cricket balls fired high in the air, earning money for their club. In addition, clubs can win prizes such as signed cricket bats, which can be used for fundraising activities in their community.
“KFC has a long-standing relationship with Cricket Australia, and it’s incredibly rewarding to give something back into community clubs”, says KFC’s Paul Meishcke. “This year we are continuing to support elite level cricket through the international and domestic Twenty20 sponsorships, as well as launching the second year of our Community Cricket programme, aimed at supporting and developing the sport of cricket at a grass roots level.”
“Cricket in this country forms the heart of many communities, bringing people together in sport and fun. Community cricket is the breeding ground for the future generations of cricketing excellence and is every bit as important as the club and national level game. KFC is committed to supporting and rewarding fans and players at all levels of cricket,” Meishcke said.