Gloria Jean’s Coffees launches ‘Cappuccino for a Cause’ campaign
They’ll be helping Variety—The Children’s Charity.
Gloria Jean’s Coffees is once again launching a fundraising campaign for Variety—The Children’s Charity.
This coming 18th and 19th of October 2013, 50cents from every cappuccino sold will go directly to the Variety Future kids scholarship program, to help kids in fulfilling their dreams.
In line with this, heart-shaped chocolates and biscuits and travel mugs will also be sold by the brand’s team members dressed as superheroes across all stores in the country. Proceeds from this will also be going to Variety—The Children’s Charity.
Moreover, customers can also download ‘The Shout’ app to donate to the cause.
It is already the brand’s third year to launch the campaign nationwide. Gloria Jean’s Coffees was able to raise a total of $315,000 for the charity in the last two years.
