Find out how The Coffee Club brand refresh is doing
How is it being received by its customers?.
As the brand’s 25th anniversary draws near, The Coffee Club will be launching its massive expansion plans in the country, as well as in the international arena.
Read the full report here.
Below is a Q&A with Arif Khan, General Manager of The Coffee Club.
QSR Media: The after 5pm menu: how is that going?
Khan: The after 5pm menu it is available at our CAFE BAR restaurants, we have seen a lift in it since introducing, it working well for us.
QSR Media: Can you give us an update of your new store design roll out; has anything surprised you with the new design?
Khan: There are currently around 25 stores Australia with the new design. It is very well received by both our customers and franchise partners.
In terms of results, for the refurbished stores they are exceeding budget, we are seeing lifted average weekly sales. Anywhere around 10-15% lift in sales.
For new stores there is no historical data to compare with but they have delivered to budget projected sales.
QSR Media: Any areas in Vic and WA that appeal?
Khan: In Vic leads coming out the Eastern and Northern Corridor - already 3 stores in Northern and a few coming up. NSW is also an opportunity for us as well.
QSR Media: OS plans?
Khan: We have a partner in Thailand, which is doing really well.
We are also China. Malaysia, India and Middle East are on the horizon as we size up those markets.
QSR Media: As part of your brand transformation you recently opened your first Drive Thru, can you give us an update?
Khan: It is in its early days but it is going well for us. 2014 we will open moreDrive Thru's, existing franchisees are looking for Drive Thrus, esp in QLD. Watch this space.
