HUMAN RESOURCES | Staff Reporter, Australia

Subway's Geoff Cockerill returns to country director role

The move is a result of the chain’s creation of a new organisational structure in the APAC region.

Subway announced changes to its Australia and New Zealand c-suite as a result of the sandwich chain’s creation of a new organisational structure Asia Pacific region.

Geoff Cockerill, previously the chain’s regional director for ANZ and Southeast Asia, will revert back to his earlier role of country director.

Chris Churchmichael, meanwhile, will also go back to his previous role as director of operations for ANZ.

Subway’s creation of a new APAC region also led to the appointment of Eric Foo as its regional president.

“Australia is [a] key growth opportunity for the Subway business and this change demonstrates our focus on delivering sales growth for our 1300 local restaurants and our franchise owners,” Cockerill said in a statement. “We have a dynamic and talented team here who will be dedicated to the roll-out of our restaurant refresh program, our menu innovation and our digital guest experience programs.”

During the year, Subway has bolstered its delivery footprint to now include Uber Eats, Deliveroo, DoorDash, as well as continuing to offer contact-free express pick-up from every restaurant with their app.

“During 2021, we’ll be focused on offering the freshly-made food we’re famous for, with our Everyday Value program providing affordable options at a time when consumers are looking to stretch every dollar further,” he added.

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