He says he wants to work on “important foundational pieces” for the brand.
Red Rooster has announced that they appointed Ashley Hughes as their new director for marketing.
“We are delighted to welcome Ashley Hughes to the Red Rooster family. He will be a central figure in the transformation of our brand, our product and the customer experience that builds customer loyalty today and long into our bright future,” Red Rooster CEO Nick Keenan said.
Hughes formerly worked at KFC Australia for six years in various marketing positions, including the Marketing Manager Brand Reputation and Group Marketing Manager roles. He also held the brand manager role for Johnnie Walker and Smirnoff Vodka.
“I am excited about taking on a leadership position with a real opportunity to create change and shape the future of a well-known Aussie brand,” Hughes said. “The growth potential for Red Rooster is huge and in order to deliver that, there are some important foundational pieces of work across the brand that need to be implemented to ensure the brand reaches its full potential.”
(Also read: Get to know Nick Keenan, CEO of Red Rooster)
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