It will open its first two US restaurants on March 20 on Harvard Square and Warwick.
With over 160 restaurants in Australia and existing international presence in New Zealand and Ireland, the expansion represents consistent growth in consumer popularity and strong point of difference in the fast food industry, through its humanitarian mission to combat world hunger.
The New England region has been chosen for the introduction, officially opening the doors to two sites on the 20th of March before commencing its expansion across the country. A 93 square meter restaurant in Harvard Square, Cambridge and a 144 square meter restaurant with drive-through in Warwick, Rhode Island were strategically chosen to trial the offering amongst a large demographic of customers.
Zambrero's general manager Bianca Azzopardi said, "There's incredible love of Mexican cuisine in America and such diversity in options available. As consumer affinity for healthy fast food continues to grow we saw it as a decisive time to launch and offer a new take. We have a strong product that delivers on healthy choices and great quality ingredients such as black rice infused with spirulina and amaranth seeds and our meats are slow-cooked for up to 18 hours using the sous-vide method.”
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