Subway launches first 24-hour express pick-up service
The sandwich chain plans to integrate this in more restaurants nationally.
Subway is trying out a 24-hour express pick-up service, with a pilot beginning at its Bald Hills restaurant in Brisbane.
The move allows customers to place orders via the Subway app or delivery provider and have these prepared and made available for collection via a dedicated express pick-up box.
“At Subway, we pride ourselves on taking a fresh approach and looking at things differently. Customers have told us they want the convenience of ordering around the clock either with delivery or pick-up – and now we’re delivering,” Subway country director Geoff Cockerill said in a media release.
Subway revealed plans to roll out more 24-hour pick-up windows at restaurants across Australia.
“We are planning to start with a couple of these windows in each state this year, at locations where there is demand for round-the-clock dining, before looking at a wider roll-out,” Cockerill added.
Cockerill said the sandwich chain observed a change in the way people are eating over the past year, with more customers ordering through third-party delivery providers choosing to place express-pick-up orders.
“With shift workers, more remote working and added delivery options, Subway is proving a popular choice for late-night and early-morning orders,” he said.