, Australia

Pie Face Update: Chain in talks with Woolworths

SMH reports that Fast-food chain Pie Face is in talks with Woolworths to sell its smiley-face pies from the freezer aisle in an attempt to boost sales and reduce production costs.

Trials have been under way in 15 Woolworths stores and Pie Face and Woolworths are expected to decide early next year whether to extend the rollout of frozen take-home pie packs.

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