
Domino’s defends new $8 premium pizza launch
CEO defends the new range as a game changer.
With the brand’s big announcement finally revealed, disappointment has been expressed on the brand’s launch of its new range of pizzas, especially on social media.
In a report on Business Day, Domino’s Pizza CEO, Don Meij, stated, "Definitely think this is a significant change, definitely think that when you can sell an $8 premium pizza with peking duck, and blue cheese, pork belly .... you tell me in Melbourne right now where you can get an $8 pizza with that on it.”
Read full report here.