Cold Rock breaks into Dalby with new express store
It will be inside the existing Video Ezy store.
Cold Rock Ice Creamery continues to expand further with the addition of their new Cold Rock Express store within the existing Video Ezy store in Dalby, QLD.
Cold Rock’s CEO, Stan Gordon believes that no matter what area of business, being innovative and looking for ways to stay ahead of the pack is essential to ensuring success.
“From the Cold Rock perspective, the brand is going into new locations that already attract steady foot traffic; ultimately any customer who walks into the store is a potential customer for Cold Rock. We like to think of it as a head start for our brand; being able to tap into an established customer base and a captive audience,” added Gordon.
The Cold Rock Express store that is set to open in Dalby stands as a model of the brand’s co-branding strategy that presents multiple complimentary brands and products to a single customer group, and is able to offer numerous benefits to all involved.
Mark Collier, Manager of the new Cold Rock Express at Dalby, expressed his excitement about the new venture, saying “The real winners are the customers who can now easily experience a dessert and movie at the same time!”
