Cold Rock announces expansion to Vietnam
The chain shares that it will open three stores in Ho Chi Minh.
The Australian ice creamery has announced its expansion to Vietnam, the first international move for Cold Rock under parent company Franchised Food Company.
Cold Rock Ice Creamery is set to open three stores in fast-paced Ho Chi Minh City, tapping into a climate, culture and destination that’s ideal for Cold Rock’s frozen treats.
Cold Rock CEO Stan Gordon says “the international move for the brand, now positions Cold Rock as a global player. In the ever-popular ice cream and treats market, it’s a move the Cold Rock brand has been researching and developing for some time.”
“We continually receive requests from parties globally who’ve expressed interest in taking our brands international,” Gordon said, but stressed the importance of finding the right strategic partners, understanding the local psychographic and not just opening up in just any market.
“We did this before making the decision to set up shop in Vietnam,” he added.
Vietnamese Master Franchisee Diane Nguyen is confident the local people’s love for ice confections, theatrical retailing and Australian brands will see Cold Rock continue to expand and gain popularity across the country.
“I’m very confident that Cold Rock will be a huge success here, and we’re excited to introduce this Aussie icon to locals. We know they’ll love and connect with the personality of the brand,” Nguyen said.
“Cold Rock is a unique offering because it gives consumers something more than just ice cream. It’s the experience of Choosing the flavours and Mix Ins, watching them being Mixed In and Smashed In and then Loving it. Everyone feels like they own an ice cream tailored to their individual liking.”
