FRANCHISING | Staff Reporter, Australia

Coffee Guru set to expand across three states

The coffee shop brand announced that it is set to expand further with the help of Franchise Sales Manager Chiree Henderson.

With more than 11 years’ experience in franchising industries ranging from beauty to hospitality, Chiree Henderson said by promoting its unique assets, Coffee Guru is well placed to take over the Queensland and Western Australia market as well as to further expand in New South Wales.

“Coffee Guru offers people a chance to pursue their passion for being their own boss and becoming a franchisee for an Australian brand,” Chiree Henderson said.

“Their well structured support system and culture of encouraging growth and creativity is what sets Coffee Guru apart and is the key to why there is such a strong growth potential.”

Through developing and maintaining stakeholder relationships and new business opportunities as well as extensive analysis and research, Chiree Henderson said franchising has always been her passion.

“The most rewarding part of my role is the time spent with potential franchisees and helping them decide whether becoming a part of the Coffee Guru family is right for them,” Chiree Henderson said.

“Because Australia’s coffee culture is so vibrant, there is a high level of competition. It’s best to research the café franchise space to ensure you maximise your opportunity for returns. This is where Coffee Guru delivers a competitive edge, with fixed franchise fees, allowing the franchisee to capitalize on growth and sales without the franchisor imposing percentage franchise fees.”

“It’s important to understand it can take years of hard work and dedication to create a profitable and successful small business. However, revenue in the coffee industry is expected to grow by 7.4 per cent annually over the next five years, as a demand for the café experience in Australia grows. A significant proportion of cafes and coffee shops are located in the heavily populated eastern seaboard states, where there is higher foot traffic, but a diverse range of customers,” Chiree Henderson said.

“Because of the high level of competition, it’s easy to be pushed out of the market, so it’s important to partner with a franchise that supports you every step of the way. Coffee Guru’s franchises are strategically planned in a way to guide businesses and ensure that each brand is marketed and supplied with everything they need to succeed," Henderson added.

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