Ben & Jerry's waives $20,000 for franchise fees for a limited-time
This arrangement will be available for all new franchisees who sign up before 1 October.
Ben & Jerry’s in Australia and New Zealand is waiving $20,000 for new franchise partners for a limited time, the company revealed in an announcement.
The ice cream chain said the offer is available for all new franchisees who sign up before 1 October 2020.
Currently, locations are now available in Sydney, Adelaide, Melbourne, Brisbane and Queenstown, with prices ranging between $250,000 and $450,000.
Ben & Jerry’s ANZ business development manager Bruce Lambert said that sales had continued to outperform expectations in the recovery from COVID-19 compared to last year’s figures.
“We want our support to be felt right across the network and also be in a position to help future franchise partners get into small business,” he said. “Our build costs have decreased vastly over the past year meaning we are doing well to keep capex requirements down, and when you couple this with landlord incentives - we are now able to get franchisees up and trading quicker than before and at a reduced cost.”
The news also comes as Ben & Jerry’s recently introduced its ‘Project Joy’ campaign, giving free ice cream to first-responders and essential workers on the frontline during the COVID-19 pandemic.
