In Focus
FOOD SERVICES | Staff Reporter, Australia
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A peek inside the first Australian QSR to adopt cryptocurrency payment

An emerging burger concept with three outlets so far - Burger Love has plans to expand internationally into China, Indonesia, and the UK. It has recently become the first Australian fast food restaurant to adopt cryptocurrency in its stores. Aside from footprint expansion, Burger Love discussed its plans to launch an online and mobile ordering, as well as a VIP loyalty program. Below is the transcript of the interview with Burger Love.

QSR Media: What's new at Burger Love?

#burgerlove is a fresh, new, and exciting concept in the newly-defined QSR gourmet burger segment. We offer fresh, unprocessed, and affordable options made by our family for your family. The brand is built on the four pillars of happy, family, love, and community as these are the lifeblood that our business is built on. Happy people making happy food to make people happy is what we do and that is why our business and brand has been so successful and has appealed to audiences globally. We actively invite our customers to engage with us across all social media platforms to make them feel like a part of our brand and business, and we take into account their opinions, suggestions, feedback, praise, and constructive criticisms - the true old school hospitality.

QSR Media: What differentiates Burger Love from other burger brands in Australia?

Originally founded as #cafe51, the #burgerlove brand has gained cult-like status amongst burger lovers globally. With iconic events and concepts like burger eating challenges, burger tattooing, a triathlon, a boxing match, build your own burger days, #burgerlove continues to innovate and take operations to the next level.

QSR Media: What are the marketing and promotional strategies the brand is using to reach out to the Australian consumers?

We like to involve our customers and make them feel like a part of the brand. It's all about making the burger experience memorable, creating memories, and allowing them to identify that #burgerlove is their place, their local, their home away from home. Our biggest advocates are our fans - and even when we make mistakes and don't get it quite right - their feedback, reviews, and constructive criticisms are crucial to help us understand what works, what doesn't, what has gone wrong.

QSR Media: Where do you see brand in 5 years' time in terms of store counts?

The sky's the limit - we are looking to expound aggressively nationally and also negotiating deals into China, Indonesia, and the UK. All very exciting indeed, but before any of that happens we've had to take two steps back and get our systems, training, and operations right.

QSR Media: Can you tell us any plans that your brand is particularly excited about?

We are excited to present our fans, our #burgerfamily, with new and exciting ways to dine. Online and mobile ordering, a VIP loyalty program, interactive and dynamic social media engagement and programs, as well as exciting new events, concepts, and fundraisers are all coming up. 

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