Commentary

Email Marketing Strategies to win more customers for QSRs

The Covid-19 pandemic has shown us how important digital marketing is to every business, no matter how big or small. Businesses such as restaurants can adapt to emerging market trends by utilising online marketing. Being able to connect with the customers in this digitally-driven world is a key to success.

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Email Marketing Strategies to win more customers for QSRs

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Advertising challenges for QSRs

Marketing is a challenging element of managing a business.

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Digital transformation for your QSR business

When the Covid-19 pandemic hit, it massively impacted thousands of restaurants in the world as well as the whole foodservice industry. The impact has resulted in falling sales, bankruptcy, and job losses for employees. Many restaurants were forced to close down as they faced rapid changes in the foodservice industry.

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QSR's marketing strategies must engage consumers

Restaurant marketing has been dynamically changing in the past few years.

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How delivery apps have changed QSRs forever

In today's modern world, products and services are becoming more accessible with just a click of a button. Due to the effects of the Covid-19 pandemic, the hospitality industry is suffering.

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10 marketing trends for quick service restaurants

As a quick-service restaurant owner, it is important to know how to keep your business afloat. When the Covid-19 pandemic hit and affected the foodservice industry, the need for QSRs to adapt to digital marketing became more evident than ever.

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How much time and money are you spending resolving workplace disputes?

A recent study from the UK estimates employers are spending over $50 billion every year on workplace disputes. And, according to internationally renowned mediator and conflict specialist Jane Gunn, this doesn’t cover the costs incurred dealing with lost leadership time, sick days taken, loss of talent through resignations and the effect on work culture. And understandably, as these are almost impossible to quantify but they have real impacts on business performance.

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Jon Smith Subs flagship store closes

(Editor’s Note: The commentary piece has been lightly edited for clarity. Reposted with permission. Link to original post here.)

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In challenging times, opportunities arise

(Editor’s Note: This commentary piece has been lightly edited for clarity. Reposted with permission. Link to original post here.)

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Workplace pressures and conflict

You don’t need to read the newspaper to know that we are in the midst of a skills shortage.

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What to do when your restaurant chain finds itself in a dispute

Conflict, unfortunately, is a part of life and when you are in business it can seem that it is a part of every day.

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How contactless payments are transforming quick service restaurants

Over the past year, contactless payments have played a critical role in helping the restaurant industry maintain hygienic and secure operations. Now, more than ever, consumers want the pleasure of making a purchase without any safety concerns. What’s more, they expect businesses to meet the hygiene and security standards mandated by their governments, and to act with agility as rules change.

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Self-ordering kiosks are no longer a nice to have - they can transform your restaurant

Put yourself in the shoes of a shift manager running a busy fast food restaurant on a Friday night.

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Here's how you can truly understand your customer

One of the key revenue drivers for QSRs is repeat business. Don’t get me wrong. Attracting new customers is important for growing your business, but the benefits of retaining customers cannot be ignored. Many studies have shown just how much value repeat business brings. A Bain & Co. study unveiled that a 5% increase in customer retention can up a company’s profitability by 125%.

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Six trends that will shape the QSR industry post-pandemic

Restaurant chains around the world are finding their feet again as efforts to contain Covid-19 improve and vaccination efforts accelerate.

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Why F&Bs need to look at unified commerce

Throughout Australia, and perhaps throughout the world, the F&B industry has changed rather drastically over the last decade. In the past year alone, the pandemic that crippled the world led businesses to adapt and innovate at such a rapid pace in order to survive.

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A new way forward

It’s been a little over two years since I was appointed Executive Chairman of Retail Food Group (RFG), following a renewal program across the Board and executive management.

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