The days of “drive-through or counter?” are long gone. True to a market where convenience reigns supreme, the Quick Service Restaurant (QSR) sector has been marked by a widespread adoption of new ordering options including self-service kiosks and order-ahead mobile apps, all of which are designed to reduce wait times and drive customer convenience.
Speaking of a great food experience, I was reminded the other day how much I enjoyed the distinctive salty and flowery taste of month old Play-Doh during my formative years. What jogged my memory was reading how Hasbro had successfully trademarked the smell of their popular brand.
Working in an industry where the customer is pivotal to your success, it’s important to acknowledge and understand their needs and requests. We used to roll our eyes at the ‘difficult’ customer with an allergy or demand. But in 2019, it’s time to embrace their needs and preferences – and if you don’t, they’ll simply go next door to the store that will. Working as a consultant in product development and nutritional communications, I’ve always got my finger on the pulse of dietary trends – here are the top five requests we’ve seen so far in 2019:
According to ER Strategies' general manager David Price, there has been no real test case as yet to provide clarity on how the new Vulnerable Worker laws will be applied by the courts - but this will only be a matter of time.
“No restaurant segment or brand is immune to focus on enhancing the customer experience,” McDonald’s CFO Kevin Ozan said late last year. He went on saying the brand would invest two-thirds of its capital in accelerating guest experience.
The economic tsunami that hit retailers with a mighty force was unavoidable. It caused the closure of thousands of stores from across the world - from well-known brands to unknown stores - the waves did not discriminate.