Commentary

Why the recent deal with KFC, Taco Bell, and Grubhub is so appealing for the entire food delivery industry

Did you know that mobile food ordering has now eclipsed ordering via the telephone in most markets? Additionally, the reach of restaurant categories that weren’t typical delivery options has been extended; historically Pizza, Chinese and perhaps Italian sandwiches were common, but much of what you will find in the mobile sphere nowadays wasn’t available for delivery. In the mid-90s, McDonald’s offered bike delivery in China, but that was certainly an early move in the Quick Service Restaurant (QSR) space to explore the field. But the playing field has changed and every food outlet, ranging from a well operated QSR, fast casual to a luxury, Michelin-starred restaurant has the potential to see growth “in the bag” as bags leave to cater to those who ordered to go/takeaway for delivery.

Commentary

Why the recent deal with KFC, Taco Bell, and Grubhub is so appealing for the entire food delivery industry

Commentary

A case for making your own app

It’s no secret that the mobile phone is one of the definitive technologies of this generation, which has made its offspring, the mobile application or simply mobile app, increasingly quintessential in the arsenal of QSR digital order marketing.

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Why authenticity is non-negotiable for QSRs in the digital ordering age

While it is true that the modern business can only thrive when they focus on customer experience, product quality and technological prowess, there’s one often overlooked quality that QSR brands must master if they wish to woo the digital ordering crowd: Authenticity.

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QSRs wield new technologies to win the digital ordering war

The great digital ordering war is brewing – at least that’s what QSR executives and trend forecasters are predicting as foodservice digital ordering reached 117 million visits and $1.2b last year.

Commentary