, Australia

How to Create a Smart Content Strategy that Boosts QSR’s Revenue

By Mia Sisko

It may sound cliche but content is king. With the number of quick-service restaurants growing, the food and hospitality industry is becoming more competitive. If you are just relying on traditional marketing methods, you will only see minimal results in your advertising efforts.

If you are a restaurant owner or a food equipment supplier, you probably have experienced the effects of the Covid-19 pandemic. Many businesses that did not have any online presence closed down and some went bankrupt. Effective online advertising is not just about having a website and social media pages. You need to develop a content marketing plan designed to attract more customers to your business and provide long-term value.

You need proper direction in your content creation process. Below are some important tips to consider when creating your content marketing strategy.

1. Keep Your Website Up to Date

People visit websites in search of products and services. Ensure that your website is well-designed not just for aesthetics but also for functionality. A poor website with complicated navigation and slow loading times will turn customers away.

To give internet users a good browsing experience, optimise your website for SEO and mobile-friendliness. Also, do not forget to include important information such as your restaurant’s opening and closing hours, contact number, email, menus, and social media links.

2. Start a Restaurant Blog

Writing a blog helps improve your search engine ranking and credibility. You do not need to be a great writer to start a blog. A blog is a section on your website where you can share stories, recipes, food guides, cooking tips, and other interesting ideas.

Blogs are a solid foundation for your content marketing strategy. It can build traffic to your website and attract more visitors. You can also repurpose your blog articles into social media content, and infographics, or include a link to them in your emails and newsletters.

Once you distribute the content across multiple platforms, it can drive traffic, build an online following, and keep your customers engaged with your brand.

3. Create Quality and Unique Content

The content you share and post online reflects your brand identity. It is vital to put effort into making your own content. Although it may be good to share other viral content and industry trends, creating unique content can deeply connect people to your business. Unique content helps you establish thought-leadership and deliver a strong message to your audience.

Be creative with your content. Utilise food images, interactive videos, and user-generated content. Engaging content can attract the attention of your audience and make them more excited about your business.

4. Run Email Marketing Campaigns

Email marketing is an effective way to build relationships with your audience. If you have an email database or subscriber’s list, you should take advantage of it by running email campaigns. Send promotional emails to your subscribers about your new food offerings, menu updates, special discounts, or today’s special.

You can also send customised emails based on your customers’ interests and ordering history. Use email campaigns to promote events, birthdays and holidays, run social media contests, and encourage customer loyalty.

5. Create a content calendar

An effective content marketing strategy involves a content calendar. You need to be consistent in your posts. One common mistake that foodservice business owners make is they just post at random dates and times. For example, there is a week with 2 posts and then no posts for the following week. As a result, the audience becomes unengaged because there is no consistent visibility of your content.

To maximise audience reach and engagement, set up a content schedule. Prepare content at least 2 weeks in advance so you won’t have to panic when there’s no content to post. By setting up a content calendar, you can track not just what content to post, but also what types of content are performing well.

Wrapping Up

Every business needs a content strategy. Being able to reach your target audience can increase brand awareness and grow your customer base. At Clover Marketing, we help you define your strategy and goals and create marketing content that resonates with your audience.

Make your brand more recognisable with authentic and engaging content that combines text, images, and video. Our team of marketing experts will provide you with measurable content designed to drive traffic to your website and social media. We also create email marketing campaigns so that you can build long-term relationships with your customers and convert new prospects.

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